Most senior resumes read junior because the bullets describe activity, not outcome and scope. Recruiters read seniority in three signals. Build every important bullet to carry them.
The three signals:
1. Scope. The size of what you owned. Headcount, budget, revenue, accounts, geography. "Led a team of 9 across 3 markets" tells a recruiter your level before they read the verb.
2. Outcome with a number. What changed because you were there. "Grew net retention from 87% to 109% in 18 months" beats "responsible for customer retention." Numbers survive the skim and the parser.
3. Judgment. The decision or method behind the result. "Rebuilt onboarding around the top 20% of accounts, which drove the lift." This is what separates a senior leader from someone who was present while good things happened.
The bullet formula: [Outcome with number] by [the decision/method you owned], across [scope].
Example: "Cut churn 6 points by re-segmenting the book and reassigning coverage, across a 400-account portfolio."
Apply this to the top three bullets of your most recent role first, those are what get read. Demote or cut anything that's just a task description.
Tasks tell a recruiter what the job was. Outcomes plus scope plus judgment tell them what you are.
— Dr. Hosney Adel