I run two related services. They solve different problems for different moments.
Reverse recruitment is operational. You know what role you want, the market exists for it, you need someone to run the search, sourcing, tailoring, applications, tracking, interview prep. The bottleneck is execution capacity. Career Partnership ($550-$1,100) and Application Velocity ($120-$320) cover this.
Career coaching is strategic. You don't yet know what role you want, or you're navigating a pivot, or you need to think through whether the AI shift means staying or moving, or you're in a senior role question that doesn't have a clear answer. The bottleneck is clarity. The work is conversations, frameworks, and structured thinking, not application volume.
Use reverse recruitment when:
Target role is clear, you just need execution
Market for your role exists and active
You don't have time to run the search yourself
You're in active search mode
Use career coaching when:
You're considering a pivot but haven't committed
Your function is being reshaped by AI and you're navigating it
You're senior, your role works, but the next 5 years aren't obvious
You're between offers and trying to choose
You're employed and rethinking the broader trajectory
The two services overlap occasionally. Some clients start with coaching to clarify the direction, then reverse recruitment to execute. Some never need coaching because their direction is already clear.
If you're not sure which fits your situation: DM me and I'll tell you honestly. Sometimes the answer is "neither, you need something I don't sell yet."
— Dr. Hosney Adel