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Case Study 02 · FinTech · Director

Pivoting industries
without starting over.

14 years in traditional banking. A clear desire to move into FinTech. The challenge wasn't experience — it was getting ATS systems and hiring managers to read banking experience as relevant to a faster, product-led world.

52Applications
9Interviews
2Offers
9 wksTotal search

The starting point

Director, Risk & Operations at a top-5 retail bank. Strong technical chops, but the resume read like an internal-bank promotion document — heavy on regulatory frameworks, light on outcomes that translate. ATS systems were screening out applications for missing FinTech-native keywords. Recruiters who did read the resume kept reaching out about more banking roles.

What we changed

Translation, not invention

Banking experience reframed in FinTech vocabulary — without inventing skills. "Regulatory compliance program" became "risk infrastructure scaled across $X portfolio." "Branch operations" became "multi-region operations execution." Same work, language hiring managers actually search.

Two-resume strategy

Maintained a banking-native version (in case the right banking role appeared) and a FinTech-translated version (the primary). Per-role tailoring decided which base to start from.

Targeted top-of-funnel

Built a list of 80 FinTech employers segmented by stage (Series B-D, public). Sourced fresh roles directly from each company's careers page weekly. No aggregator listings.

Cover-letter discipline

Short, specific cover letters for FinTech roles — leading with a clear "why FinTech, why now, why this company" paragraph. This handled the pivot question before it became a screening risk.

What worked

  • Reframe, don't fabricate. Translating real experience into the receiving industry's language is far more effective (and ethical) than padding a resume.
  • Address the pivot directly. Hiring managers worry about pivots — answering the question in your cover letter removes the doubt before screening.
  • Patience on volume. Pivots take longer because fewer roles are an exact fit. Quality of fit matters more than application count.

The outcome

Two offers in week 9. Client accepted Director of Risk Strategy at a Series D FinTech in North America. 23% comp increase over previous role and a clear path to VP within 18 months. Six months in, still in the role, performing well, and now sourcing his own team using the same framework.

Pivoting? Reposition the story first.

Industry transitions need narrative work, not just resume edits. Let's talk.

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